UNISOURCE PRINTING IN MACOMB MICHIGAN IS THINKING GREEN

Did you know that according to the American Forest & Paper Association, 57.4 percent of the paper consumed in the U.S. was recovered for recycling in 2008?  In fact, if measured by weight, more paper is recovered for recycling from solid waste streams than all glass, plastic and alumimum combined.  Every ton of paper recovered for recycling saves 3.3 cubic yards of landfill space.

 The printing industry takes very seriously the effect we have on the environment.  That is why over the years improvements have been made to make recycling paper cost – effective.  Recycled paper is now the same price as “virgin” paper in most cases and the quality  between the virgin and recycled paper is nearly impossible to detect.  Each time paper is recycled, the fiber length decreases, which impacts its strength.  Paper can be regenerated approximately seven times and still be within standard strength. To help extend the life of paper, most paper mills introduce “virgin” fiber into the process. The recycled content is usually 10 to 30 percent of the paper. Thanks to the responsible forestry practices of U.S. companies, the U.S. forests have increased by nearly 40 percent over the past half-century. Unisource Printing Services and Promotions works to be a more green company by purchasing recycled stocks for all its printing projects.  If you would like more information on this subject please contact us.  Looking forward to working with you.   Respectfully,Carol Harrison Ken Harrison

Unisource Printing Services and Promotions (586) 992-0556
 
 

Building Your Company Brand

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Building Your Company Brand

Your company brand is very important.  By definition “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a client’s decision to choose one provider over another. Your brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over another.”

So how do you build that brand?  Here are some suggestions that are tried and true:

  • Establish Expectations for Remarkable Experiences: You must always strive beyond good.  Never just deliver a product or service at a good price on time.  Many of your competitors can do that.  With every interaction with your customers, you need to leave them feeling great about themselves and the reason that they chose you.  Set a standard of excellence that is personal to each client.
  • Make it Memorable: Write a handwritten thank you note, Go the extra mile and personalize the product sample or proposal, Create a timeline that is accurate and conforming to the customer needs.
  • Be a Friend: Always make it about the relationship, Get to know your customer_Birthdate_Family_Interest.  Friends can have conversations about other things so your call to clients will not be a sales pitch every time.
  • Know what you stand for and take a stand: Define your brand.  Chooses honesty, integrity, reliability and go deeper.  Take your stand and don’t wavier your principles.  Become known as being impeccable.  Know your worth, charge for it and never lower your price without taking something back from project.  To stand for your worth you will gain respect from your clients.
  • Know what you’re good at and be great at it.  Stay in your lane better to be good at a few things than just okay at many.
  • Promote your brand:  You must promote your brand by providing useful content through social media, promotional giveaways, trade shows, events and business meetings.  Work constantly on becoming the preferred brand in your category.

For more information and options to work with us see our email and shopping store and go shopping.

 

Email us at harrison@unisourceprinting.com.

Website: www.unisourceprinting.com

Shopping for promotional items you can visit our shopping store: www.freckledfrogpromos.com

Shopping for banners, flags, table covers and tradeshow kits: www.bannersdude.com

 

 

 

 

Menu/Info Scanner Offers High Visibility for Point of Purchase Branding

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THE FUTURE OF ADVERTISING IS HERE!

Menu_info_Scanner Table Tent a new way to see menu

Menu/Info Scanner Offers High Visibility for Point of Purchase Branding (Click here to order)

In our quickly changing world, the new normal is scanning, viewing and ordering on your phone! Place your order, pay your bill, view websites, special offers and promotions all touchless, germ-free, quick and easy! Liquor, Beer, Wine & Soda brands would love to put their products in front of diners throughout their meal. The Menu/Info Scanner gives them a billboard to drive sales to their products. Simply get the restaurant’s QR code and we will customize each order to the individual restaurant.

 

Advertisers can get exposure and drive consumers to their site with a quick scan of the QR code. Local attractions can offer a discounted admission, or charities can promote their cause with the Info Scanner. Marketers will be happy with this low cost way to get in a prime location in front of a captive audience.
The 2” x 5” plastic table tent includes your 4 color imprint on each side. Different ads on each side requires a 2nd set up charge. Create interest, drive sales and get your message noticed.

 

 

Updated Covid-19 Vaccination Card Holder

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Updated Covid-19 Vaccination Card Holder

Don’t risk losing the information written on card, date and what Covid-19 vaccine you received, by laminating.  Also once laminated you can’t add booster shot information.

  • Two sizes to fit COVID vaccination record cards
  • Clear plastic non stick on one side to protect without removing pen copy of the information showing vaccine and date received.
  •  Assembled using durable Prop 65 compliant PVC materials
  •  Proudly made in the USA and union decorated
  •  Custom colors available for orders over 5,000 pieces
More standard vinyl Colors: White, Black, Gray, Orange, Red, Bright Blue, Green, Burgundy, Navy Blue, Royal Blue, Reflective Bright Orange
Imprint 1  to full color digital on one side
Qty minimum 250
Click on link to order LARGE SIZE from our webstore www.freckledfrogpromos.com

Click on link to order SMALL SIZE from our webstore www.freckledfrogpromos.com

Email us at harrison@unisourceprinting.com.

 

 

 

 

Covid-19 Vaccination Card Holder

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New Covid-19 Vaccination Card Holder

  • Fits standard COVID vaccination kit record cards as well as state-provided printout versions
  •  Assembled using durable Prop 65 compliant PVC materials
  •  Proudly made in the USA and union decorated
  •  Custom colors available for orders over 5,000 pieces
Standard Colors: Red, Blue, Black, Maroon, or white
Imprint 1 or 2 colors on one side
Qty minimum 500
Click on link to order from our webstore www.freckledfrogpromos.com

Email us at harrison@unisourceprinting.com.

 

 

 

 

Covid_19 Testing Forms with labels

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Unisource is on the leading edge of Covid_19 testing forms with labels

Unisource is known in the medical business as a leader for Bar Code integrated label lab forms/requisition forms.  As a result breaking through with great options for the covid testing lab forms was an easy transition.  We produce and warehouse under one roof. Start to finish without out sourcing.  Inventory programs are available to help you with management of supply.

Unisource has a design team that can create a design to fit your individual lab/testing center forms needs.  We are one of the fastest turn around manufactures for testing forms in the US.  Reach out to us today.  Email us at harrison@unisourceprinting.com.

VIDEO ON UNISOURCE LAB AND REQUISITION FORMS

 

Options

  • Stock laser form with 4 integrated labels at bottom used for onsite testing
  • Custom designed molecular testing label forms (integrated or piggy back labels) (bar code or no bar code)
  • Testing forms for Covid_19 and Flu with (integrated or piggy back labels) (bar code or no bar code)
  • Laser Band laser forms for Ambulance services (integrated or piggy back labels) (bar code or no bar code)
  • Laser or continuous forms available
  • On Demand printing for larger orders that need to imprint in small quantity releases

 

 

 

 

Using Lamination Makes a Lasting Impression

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Lamination_What you should know

Lamination is the bonding of a thin, transparent layer of film to the surface of a printed sheet. It can be applied to presentation folders, menus, loyalty cards, postcards, business cards, and packaging.  Lamination creates a richer look and feel than just paper alone.  Colors appear more brilliant and also add protection against scuffs, tears and spills.

Lamination DO

  • DO use lamination to make a printed piece more durable
  • DO easily wipe laminated pieces clean if they get dirty
  • DO apply lamination to one or both sides_ as a flood coating or spot lamination on specific elements
  • Do choose gloss, matte or soft feel texture based on what your print design needs

Lamination DON’T

  • DON’T expect 100% color match, as lamination can shift color balance
  • DON’T emboss due to potential laminate releasing can affect the look
  • DON’T approve a proof before laminate has been applied if color is critical
  • DON’T undervalue the longevity and cost effectiveness lamination can add to a printed piece!

Other coating offered

  • UV coating
  • Aqueous coating

UV and Aqueous coatings can be applied as full flood or spot application.  This is great on flyers, brochures or catalogs when you need pictures or graphics to standout on a printed piece.  You can also use UV  or Aqueous coatings on Presentation folders, business cards and packaging as well.

 

 

 

Coronavirus is Here _That’s a reality_ How to keep your Business Rolling.

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Keep your Business Rolling with Email and Mail Marketing

The Coronavirus is here (wherever here is for you).  That’s a reality that we’re talking about.  How to keep your Business Rolling even if you’re already on self-imposed quarantine that the question.

Email Marketing _ Is it worth your Time?

So if you could make  $44 dollars for every $1 you spend is it worth it?  You don’t have to be an accountant to understand that is a solid return on your investment.  Email marketing, if done right ,with a professional company who understands your goals and your market will do many POSITIVE things. One, it will establish authentic connections, trust, and authority, with those valuable buyers who are keeping your business running.   Especially true right now with all of the Coronavirus closing and cancellations and fear of public spaces.  Email is now and has always been a invaluable channel to maintain that connection with your customers.

Mail Marketing _ Is this worth the expense?

So now you have your email marketing running smoothly ,time to hire a professional to design a postcard or flyer to continue your presence in front of your customer.  Postcards with call to action on your products and/or services that you have been emailing about.  Postcards can have add ons ,such as magnet business cards or coupon cards, Loyalty cards or tickets for on-line drawing.  Postcards or flyers can also have QR codes to take customers to your website or landing page so they can learn more about your company.

When you are using both Email and Mail Marketing you can become the go to company when your target client is looking for your product/service.  As we go through this Coronavirus time let us not let lose focus of the goals and find other avenues to conduct business.

 

 

 

New Exciting UpCycling Water Bottles that are Environmentally Friendly

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Make a statement with your next promotional water bottle hand out with Upcycling bottles.

What is Upcycling? It is a second life for recycled materials.

Upcycling diverts materials from the waste stream & recycling to create a product of higher quality & value than the original.

Here’s How it Works:

Single-use PET drink bottles & HDPE milk jugs are reclaimed from municipal recycling centers.  Containers are sorted, shredded & sanitized to meet FDA compliance to make rPET & rHDPE material.  Single-use containers are given a Second Life as Reusable, Refillable & Recyclable Sports Bottles!

Discover the Manufacturing Advantage.  100% Post-Consumer Recycled Material!  MADE IN THE USA.  Imprint with your company logo.  Great for outdoor events, run/walk fund raiser events, Cycling fun raiser, races, trades show handout, corporate meetings, school events and many others. Always in stock in many colors.  Great alternative to disposable bottles.

Check out our webstore for more information on UpCycle Water Bottles.

 

Business Cards are the Essential Marketing Tool

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Business Cards are used to make first impressions with our potential customers.

You can spend thousands of dollars on marketing materials and brochures, but the first thing a customer or strategic partner will see is your business card.  It makes sense to combine your efforts to create a brand.  Make sure you include your business card.  The business card is essential to building your business.  You will hand them out at meeting, trade shows, conventions, send with presentations and  of course networking events.  If your business card is not professionally designed, hard to read, or missing important information your opportunity to create a customer can be lost at hello.  Designing a business card can seem expensive.  Have you consider the cost of a missed opportunity?    A poorly designed business card can give the wrong impression of who you are and what your company can do for them.

Steps to a great business card:

  1. Use your logo as the basis. Make it the largest element on the card.
  2. Get them designed and printed professionally
  3. Include the essentials — your name, title, company name, address, phone and fax numbers, and email and website addresses.
  4. Make sure the typeface is easily readable.
  5. Design for your  business type and customer.