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Using Lamination Makes a Lasting Impression

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Lamination_What you should know

Lamination is the bonding of a thin, transparent layer of film to the surface of a printed sheet. It can be applied to presentation folders, menus, loyalty cards, postcards, business cards, and packaging.  Lamination creates a richer look and feel than just paper alone.  Colors appear more brilliant and also add protection against scuffs, tears and spills.

Lamination DO

  • DO use lamination to make a printed piece more durable
  • DO easily wipe laminated pieces clean if they get dirty
  • DO apply lamination to one or both sides_ as a flood coating or spot lamination on specific elements
  • Do choose gloss, matte or soft feel texture based on what your print design needs

Lamination DON’T

  • DON’T expect 100% color match, as lamination can shift color balance
  • DON’T emboss due to potential laminate releasing can affect the look
  • DON’T approve a proof before laminate has been applied if color is critical
  • DON’T undervalue the longevity and cost effectiveness lamination can add to a printed piece!

Other coating offered

  • UV coating
  • Aqueous coating

UV and Aqueous coatings can be applied as full flood or spot application.  This is great on flyers, brochures or catalogs when you need pictures or graphics to standout on a printed piece.  You can also use UV  or Aqueous coatings on Presentation folders, business cards and packaging as well.

 

 

 

Coronavirus is Here _That’s a reality_ How to keep your Business Rolling.

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Keep your Business Rolling with Email and Mail Marketing

The Coronavirus is here (wherever here is for you).  That’s a reality that we’re talking about.  How to keep your Business Rolling even if you’re already on self-imposed quarantine that the question.

Email Marketing _ Is it worth your Time?

So if you could make  $44 dollars for every $1 you spend is it worth it?  You don’t have to be an accountant to understand that is a solid return on your investment.  Email marketing, if done right ,with a professional company who understands your goals and your market will do many POSITIVE things. One, it will establish authentic connections, trust, and authority, with those valuable buyers who are keeping your business running.   Especially true right now with all of the Coronavirus closing and cancellations and fear of public spaces.  Email is now and has always been a invaluable channel to maintain that connection with your customers.

Mail Marketing _ Is this worth the expense?

So now you have your email marketing running smoothly ,time to hire a professional to design a postcard or flyer to continue your presence in front of your customer.  Postcards with call to action on your products and/or services that you have been emailing about.  Postcards can have add ons ,such as magnet business cards or coupon cards, Loyalty cards or tickets for on-line drawing.  Postcards or flyers can also have QR codes to take customers to your website or landing page so they can learn more about your company.

When you are using both Email and Mail Marketing you can become the go to company when your target client is looking for your product/service.  As we go through this Coronavirus time let us not let lose focus of the goals and find other avenues to conduct business.