Building Your Company Brand
Your company brand is very important. By definition “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a client’s decision to choose one provider over another. Your brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over another.”
So how do you build that brand? Here are some suggestions that are tried and true:
- Establish Expectations for Remarkable Experiences: You must always strive beyond good. Never just deliver a product or service at a good price on time. Many of your competitors can do that. With every interaction with your customers, you need to leave them feeling great about themselves and the reason that they chose you. Set a standard of excellence that is personal to each client.
- Make it Memorable: Write a handwritten thank you note, Go the extra mile and personalize the product sample or proposal, Create a timeline that is accurate and conforming to the customer needs.
- Be a Friend: Always make it about the relationship, Get to know your customer_Birthdate_Family_Interest. Friends can have conversations about other things so your call to clients will not be a sales pitch every time.
- Know what you stand for and take a stand: Define your brand. Chooses honesty, integrity, reliability and go deeper. Take your stand and don’t wavier your principles. Become known as being impeccable. Know your worth, charge for it and never lower your price without taking something back from project. To stand for your worth you will gain respect from your clients.
- Know what you’re good at and be great at it. Stay in your lane better to be good at a few things than just okay at many.
- Promote your brand: You must promote your brand by providing useful content through social media, promotional giveaways, trade shows, events and business meetings. Work constantly on becoming the preferred brand in your category.
For more information and options to work with us see our email and shopping store and go shopping.
Email us at harrison@unisourceprinting.com.
Website: www.unisourceprinting.com
Shopping for promotional items you can visit our shopping store: www.freckledfrogpromos.com
Shopping for banners, flags, table covers and tradeshow kits: www.bannersdude.com
5 Star Review Fearless Fotos – Love our Table Cover
/in Testimonials /by ck800Fearless Fotos had a tablecloth made by Unisource, in 2017 with our logo and the tablecloth still looks brand new. Thank you, Unisource, for the excellent quality and for the great customer service.
Timothy Meagher V.P. Cass Erectors and Fabricators 5 Star Review
/in Testimonials /by ck800We have used Unisource Printing for well over 20 years. The experience has been nothing short of fantastic. Ken has always performed quickly, efficiently and professionally. We are certainly glad we found such a reliable source for our printing needs. We would highly recommend Unisource; you will not regret it.
Plastic Cards & Key Tags that are Budget Friendly
/in Unisource Printing Services & Promotions Blog /by ck800Plastic Cards & Key Tags that are Budget Friendly
High Resolution Printing, Photo Quality Cards
Features include 20 & 30 mil thickness, laminate protecting the print. This is not a plastic material. It feels like plastic and is very durable.
Best Applications are Gift Cards, Membership cards, Loyalty/Rewards cards, Fundraising card, Key card
Extra features include: Variable print, Bar Coding, Custom Sizes, Magnetic Strips and Scratch Off applications, Quantities from 250 to 1 million +
Benefits: Quick turn times, Higher print quality allows for a better company image, Great way to attract new business and retain current business, Durable plastic materials last longer then paper and have a high perceived value.
Need samples to show quality for your next Plastic Card or Key tag call Unisource
586-992-0556. We look forward to working with you.
TOP 10 Promotional Products for 2022
/in Unisource Printing Services & Promotions Blog /by ck800TRADE SHOWS ARE HAPPENING ONCE AGAIN
TOP 10 Promotional Products for 2022
Bags, Shirts, pens, mugs, tumblers, bottles, cap, jackets, towels and lanyards
Visit our webstore www.freckledfrogpromos.com and begin your search now. Any questions call us
586-992-0556 or email us through the webstore. We look forward to working with you.
HOT Summer Promotion Giveaway_ Can Koozies
/in Unisource Printing Services & Promotions Blog /by ck800Stock up on a giveaway that last a long time Can Koozies
Lots of color choices in stock now!!
Orders on sale quantities of 300 or more $0.69 each
Can Koozies are a Big Hit during the summer season. Imprinted with your company logo and information and get these Can Koozies into your customer hands. They will be used for years to come. The Can Koozie is rated as one of the top 10 items to give away right behind the pen and bag.
While in stock we have a 24 hour production for you after proof approval.
Don’t wait act now and place your order receive discounted printing on quantities of 300 or more and also 24 hour production time.
Click on picture to the right and order on line or call us 586-992-0556
Calendars 2023 on Special till End Of JUNE
/in Unisource Printing Services & Promotions Blog /by ck800Calendars 2023 on Special
Lots of choices and many calendars are always in stock!!!!
Time to get your 2023 calendar on order. Now through end of June 2022 you can earn a early order discount.
Order and pay now and you can delay your ship date. Click on calendar photo below and see the entire line of calendars. Print one to full color logo and demographics.
Find the style you are looking for:
USA Made Products Always in Stock
/in Unisource Printing Services & Promotions Blog /by ck800USA Made Products
Tons of color choices and always in stock!!!!
Not all promotional products are shipped from overseas. We have a large selection of items made and printed here in the USA.
Need a custom color match call us we can do that too.
Call us and we can help you find your next US made giveaway. 586-992-0556
Supply Chain and how it will effect your next print project
/in Unisource Printing Services & Promotions Blog /by ck800Every industry has been hit with Supply Chain issues, the printing industry is no exception. The most important commodity for printers is the paper materials. The mills have been down in production due to labor shortages for over 2 years. The paper mills have been informing us that this will not change for the rest of 2022. The national demand for printed products has gone way up since we have all been back to business as somewhat normal. The supply of paper materials is at an all time low. Some materials are 2-3 months out especially in the medical lab forms industry which have barcode applied or integrated labels . This supply issue is unheard of in the print industry, never before have we as a whole had problems with buying paper inventory . Mills have all printers on allocations so this has been a real challenge.
Rush deliveries are not available due to supplies and even on time deliveries can be a challenge. Companies are asking their customers to order early. You can do a few things to keep your supplies from running out.
Lets all work together to keep you in stock with your forms and supplies. Unisource Printing and Promotions is ready to help you navigate your printing and promotional needs.
Building Your Company Brand
/in Unisource Printing Services & Promotions Blog /by ck800Building Your Company Brand
Your company brand is very important. By definition “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a client’s decision to choose one provider over another. Your brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over another.”
So how do you build that brand? Here are some suggestions that are tried and true:
For more information and options to work with us see our email and shopping store and go shopping.
Email us at harrison@unisourceprinting.com.
Website: www.unisourceprinting.com
Shopping for promotional items you can visit our shopping store: www.freckledfrogpromos.com
Shopping for banners, flags, table covers and tradeshow kits: www.bannersdude.com
Menu/Info Scanner Offers High Visibility for Point of Purchase Branding
/in Unisource Printing Services & Promotions Blog /by ck800THE FUTURE OF ADVERTISING IS HERE!
Menu_info_Scanner Table Tent a new way to see menu
Menu/Info Scanner Offers High Visibility for Point of Purchase Branding (Click here to order)
In our quickly changing world, the new normal is scanning, viewing and ordering on your phone! Place your order, pay your bill, view websites, special offers and promotions all touchless, germ-free, quick and easy! Liquor, Beer, Wine & Soda brands would love to put their products in front of diners throughout their meal. The Menu/Info Scanner gives them a billboard to drive sales to their products. Simply get the restaurant’s QR code and we will customize each order to the individual restaurant.
Advertisers can get exposure and drive consumers to their site with a quick scan of the QR code. Local attractions can offer a discounted admission, or charities can promote their cause with the Info Scanner. Marketers will be happy with this low cost way to get in a prime location in front of a captive audience.
The 2” x 5” plastic table tent includes your 4 color imprint on each side. Different ads on each side requires a 2nd set up charge. Create interest, drive sales and get your message noticed.